200 day returns & free delivery over £100

200 day returns & free delivery over £100

Fundamentals

80 styles available

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Heroes

Our original chino, in the smart-casual sweet spot — cut in a slimmer silhouette from peachy 7oz stretch cotton.

Cotton Oxford

 A classic oxford shirt, cut from Italian stretch cotton and in 48 size combinations.          

Sharps

Our smartest chino, cut from premium 7oz Italian stretch cotton. Elevate your wardrobe with this modern and minimalist trouser. 

Original Tee

Cut from soft, single-knit jersey in over 40 sizes.

Original Denim

No unnecessary fades. No gratuitous rips. No embellishments. Just clean, sharp stretch-jeans.                           

Merino Crew

A classic winter crew made with 100% merino wool for comfort, warmth and durability.             

Selvedge Denim

Our finest cut of denim, these jeans are beautifully rendered in 14oz Japanese selvedge.

Hackneys

Casualwear meets tailoring for a wide-cut contemporary trouser.   

Merino Half Zip

A versatile and breathable winter layer made with merino wool.                 

Smarts

Tailored trousers with a hint of stretch and a host of finer details. Rise to the occasion in our smartest dress trousers.         

The Jack

Nothing lifts a look like a tailored jacket. This is right in the smart-casual sweet-spot.  

Merino Polo

Knitted in 14 gauge extra fine Merino wool.  

Flannel Shirt

Cut in plush, brushed flannel for a laid-back, yet pulled-together winter layer.

Cord Shirt

A casual classic, reimagined in beautifully tactile narrow-wale stretch cord.   

Trunks

 Finally, underwear that really fits. Precision cut in more sizes, from a miraculous Lyocell weave for deep comfort, and the best fit you ever had. 

SPOKE Fundamentals are the core of every man's wardrobe, simple yet versatile, high quality garments