New Arrivals

New Arrivals

10oz Travel

Lightweight 10oz denim, blended with 3% stretch for an insanely comfortable feel.

Cotton Lightweights

From Balearic bars to sweaty subterranean commutes, our lighter cotton will keep you cool..

Organic T-Shirts

Woven in light 150g jersey from 100% organic - for a lighter environmental footprint ... and even a softer handfeel.

The T-shirt

Cut from soft, single-knit jersey in over 40 sizes.


Over 90 size options, for the sharpest cut of swim shorts you've ever tried.

Sharp Shorts

A clean, minimal short, cut from our Sharps fabric, with 2% stretch.

Milano Shorts

Buttery soft Italian cotton, in a streamlined, knee-revealing package.

Linen Oxfords

Our Oxford shirts, cut in soft Irish linen, for a feel that's 100% summer.


Hand-crafted in Parma and finished with satisfyingly chunky polished steel buckle, and a fine leather tab.

Performance T-Shirts

Cut in a clever mix of synthetic fibres that wick and stretch, to accommodate your wildest fitness dreams.

Cord Fives

Soft, warm needlecord cut like a jean. These are not your dad's cords.

14oz Japanese

We’ve taken our jeans to the next level, with our first cut of premium Japanese Denim.

Enduro Sharps

New non-iron sharps with added resilience and recovery stretch.

14oz Hemp

A 14oz special edition - soft, sustainable and high-stretch.


Our performance trouser, coated with water-repellent nano-tech, and finished with a host of technical details.

Towelling Polo

Go full *resort* with our limited edition towelling polo - cut in sumptuous terry cotton towelling.

Hero Shorts

Our simplest chino short, cut in high stretch cotton and garment dyed for softness.

House Shorts

Loungewear, meet shorts - based on our bestselling House Trouser, cut in 160g single spun jersey cotton.

10oz Storm

10oz indigo stretch, tricked out with a host of bike ready details, and a water-repellent coating.

Friday Shorts

Light Italian stretch cotton collides with a drawstring waist for sharp looks and supercharged comfort.

Linen Lightweights

Summer strides, with added air-conditioning, in a classic cotton-linen blend..

Organic Pique Polo

Introducing the Piqué Polo you know and love, now made from sustainably grown organic cotton.

United Kingdom