200 day returns & free delivery over £100

200 day returns & free delivery over £100

Find your perfect fit in 60 seconds

Find your perfect fit in 60 seconds

Find your Fit
All DenimOriginalTravelItalianFivesSelvedgeDenim Heroes

Premium, custom-fit denim jeans

Denim

Take your pick

Compare our styles

  • Original

    Original

    Clean, sharp, mid-weight

    Good clean 12 oz denim, blended with a hint of stretch, finished with simple hardware and a back patch.

    £99
    Shop now
  • Selvedge

    Selvedge

    The choicest cut

    Our finest cut of denim, beautifully rendered in 14oz Japanese selvedge.

    £160
    Shop Now
  • Italian

    Italian

    The ultimate wash

    Premium 12oz Italian denim, sustainably softened and perfectly broken-in.

    £145
    Shop now
  • Hemp Denim

    Hemp Denim

    Soft and sustainable

    Soft, sustainable and high-stretch 14oz hemp denim jeans. A perfect blend.

    £150
    Shop now
  • Travel

    Travel

    Light and flexible

    Lightweight denim, blended with a massive 20% stretch for an insanely comfortable feel.

    £130
    Shop now

Original Denim

No unnecessary fades. No gratuitous rips. No embellishments. Just clean, sharp stretch-jeans.                       

Original Denim - Tapered

No unnecessary fades. No gratuitous rips. No embellishments. Just clean, sharp stretch-jeans.

Travel Denim

Our lightweight jean, blended with stretch for an insanely comfortable feel.

Italian Denim

Premium 12oz Italian jeans, laser-washed and sustainably softened

Fives

Our most casual, five-pocket chino, cut like a jean, and trimmed with brass hardware.  

Selvedge Denim

Our finest cut of denim, beautifully rendered in 14oz Japanese selvedge.

Hemp Denim

Soft, sustainable, high-stretch — the most relaxed jean we've ever cut.

Custom-Fit Jeans and Denim for Men. Custom-fit menswear Trousers in Denim

United Kingdom

United Kingdom

USA

Europe