200 day returns & free delivery over £100
200 day returns & free delivery over £100
Free delivery on orders over £100 | 200 day free returns
A perfectly broken-in jean sits at the summit of mount denim — and we like a challenge.
The trick is to start with a fabric that wears in, not out — so we chose this 12oz stretch-cotton marvel, woven with care and craft by world-renowned Italian denim mill, Candiani.
To break it down, we use an ozone wash that consumes 90% less water than your typical denim treatment — and then we get clever with some magic space lasers* to finish the job.
Premium Italian denim, sustainably softened, and available in three beautiful washes, for a pair of jeans we can all feel good about.
*Technically, this is ‘laser washing’ — but that’s not nearly so fun.
Sandro, our stuntman, is 6'1", and is seen here in size 32 B 32.
Our Italian Denim is made with  92% Cotton, 6% Elastomultiester, 2% Elastane
- Slim fit — but not skinny
 - Mid-rise — sits just below the waist
 - Mid-weight stretch denim
 - Want to roll the hem? Add an inch to your usual leg length
 - Fine-tuning? See the Size Chart
 
New denim can experience some colour transfer with contact. So take a little extra care in the early days — especially with light coloured garments and upholstery. Be sure to wash at 30°C or lower with similar colours, low iron and no tumble dry if you can avoid it. No bleach. Wash inside out.
- Standard delivery in 3-5 working days
 - Free delivery on orders over £100
 - Express delivery available
 - Best-in-class 200-day returns policy
 - Free returns and optional home pick-up
 - Responsive and human customer care
 
Please let us know if your preferred size is not available.
Italian Denim
5 Year Wash
£140
Premium 12oz Italian denim, sustainably softened and perfectly broken-in.
Italian heritage
Five washes
Sustainable softening
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