The Winter Sale is on — up to 70% off selected lines

The Winter Sale is on — up to 50% off selected lines

Find your Fit

We've put up with Dad Denim for too long.

It's time to fight back.

Ditch The Dad Denim Section Image

For too long a menace has stalked our streets. An insidious phenomenon, corrupting our senses and inflicting suffering on all those within its orbit. We've put up with Dad Denim for too long.
FIGHT BACK
The Dad Denim Amnesty Section Image

Order a pair of SPOKEs and return your unwanted Dad Denim in the box (for free).  We will recycle it into energy saving loft insulation and give you a £15 rebate on your latest pair of SPOKE denim.
No Judgement
Cut In 400 Sizes Section Image

Cut in 400 sizes

It's time. No more excuses. With SPOKE denim you can have it all: lockdown-levels of comfort with socially acceptable styling - cut to your fit.
Find Yours
Find Your Fit FAQS

Confessions of a Dad

It's time to fight back.

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