New Season


Good clean 12 oz denim, blended with a hint of stretch, and cut in over 200 sizes.

Colour: Broken In


Check our Size Chart.


  • Our slimmest build, with a smaller seat and trimmer thigh.

  • A more athletic build, sitting between a slim and a straight.

  • The fit for anyone who struggles to find room for their thighs.

Check our Size Chart.


Check our Size Chart.

Your recommended size

  • Waist

  • Build

  • Leg

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100-day no questions asked
returns policy.

Good clean 12 oz denim, blended with a hint of stretch, finished with simple hardware and a leather patch.

To break these in we’ve applied a light enzyme wash, and hand sanded for a lived in finishing - taking you direct to the sweet spot of the jean’s lifecycle.

No unnecessary fades. No gratuitous rips. No pointless badges or embellishments.

Our stuntman Oss is 6'1", seen here in a 32" waist, Build A


The way we dye our denim means that these jeans will fade slowly with wearing and washing.

But like most good things in life, that carefree signature fade comes at a (small) cost.

When they're fresh out of the box, darker colours can transfer with contact. So take a little extra care in the early days, especially when pairing with light coloured garments. Leave as long between washes as you can.

When you do, wash only with dark colours inside out, at no more than 30 degrees. And if you must tumble dry, keep to the lowest heat, not hot.

Please let us know if your preferred size is not available.

New 12oz Denim Jeans

Everything you love about Denim. Nothing else.



In a category awash with fashion and novelty, we’re cutting through by playing it straight. Just good, clean denim finished with simple hardware and a leather patch.



Denim is tough and versatile - but unpredictable in the wash, and unforgiving in the wear. It took us 18 months, scouring mills from Turkey to Japan - before settling on this 12oz beauty. It’s a perfect summer weight, blended with 2% stretch.



There are few wardrobe fails more unpleasant than a pair of ill-fitting jeans. Tight crotches and saggy seats are never a good look (or feel).. As ever, we’ve cut these in over 200 sizes and custom-finished, to banish the ill-fitting jean forever.

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