Updated: May 2023
If at any time you are concerned or have questions about how we might be handling your data, please reach out to our Data Protection Officer at DPO@spoke-london.com.
Respoke Limited (“SPOKE”, "We", "Us" and "Our") is the Data Controller and remains fully committed to the protection of your privacy at all times. The information contained in this policy has been published to inform you of the way in which any Personal Data you provide us with or we collect from you will be used. Please read this information carefully so that you understand how we treat such Personal Data. We will collect, store, use and disclose Personal Data in accordance with all applicable laws relating to the protection of Personal Data.
I. The information we collect and how we use it
We collect data from you either when you are a prospective customer (e.g. filling in our Fit Finder) or once you become a customer, or if you submit information related to employment opportunities. In order to fulfil your order and any future customer service requests, we need to know certain personal data collected at the time of order. The information we hold will consist of but not be limited to the following: title; name; address; mailing preference flags such as ‘do not mail’; products purchased from us in the past (including their size and cost); telephone number, if offered to us (this will only be used for matters relating to your order); email address; and where we believe you heard about us from. All customers are presumed to be over 18 years of age, it’s only then that you can legally enter a contract.
Credit card details are encrypted after data entry and are not stored on our systems after use. We do not collect any Special Category Data (sensitive data) such as race, religion, biometrics or health data.
It is our policy that your information is private and confidential. Accordingly, the personal information you provide to us is stored in a secure location, kept within the EEA, and is accessible only by designated staff. We also collect data because it is necessary for the pursuit of our legitimate interests. Our legitimate interests are set out below:
Understanding our customers’ wishes and shopping preferences
Improving our service and our products
Providing employment opportunities with our company
II. How we use your information for Direct Marketing & how to manage your marketing preferences
1) Marketing by us, Respoke Ltd. When you choose not to opt out of 1st party marketing, we may collect your email address, name and order details so that we can tailor our communications with you and send you relevant offers and news via email or, sometimes, by posting you our latest catalogue. We gather statistics around email opening and clicks using industry standard technologies including clear gifs to help us monitor and improve our e-newsletter. If at any time you wish to opt out of receiving our catalogues and/or emails, email us at email@example.com or modify your marketing preferences at any time using the My Settings section of your account, which you can find here: https://spoke-london.com/pages/settings.
We also advertise on digital platforms, such as Facebook, Google and Twitter. We use these platforms to reach you and people like you with relevant, targeted offers and updates from Spoke. To turn off targeted ads on any of these platforms, please see the individual privacy settings for each company.
We may use Twitter for advertising purposes. Twitter provides more information regarding the information it collects and how it is used in relation to advertising along with methods to opt out of collecting and sharing information here and adjust your privacy settings as set forth therein.
We may use Microsoft services including Bing for advertising purposes. We may utilize a Universal event Tracking (UET) tag. Such tracking allows us to track individual end users and share that data with third parties such as Microsoft for advertising and marketing purposes. You can view Microsoft's privacy statement here, and adjust your privacy settings as set forth therein.
Klaviyo: You may elect to receive text messages from us. When you sign up to receive text messages, we will send you information about promotional offers and more These messages may use information automatically collected based on your actions while on our sites and may prompt messaging such as cart abandon messages. To the extent you voluntarily opt to have Text notifications sent directly to your mobile phone, we receive and store the information you provide, including your telephone number or when you read a text message. You may opt out of receiving text messages at any time by texting “STOP” to our text messages. For more information about text messages, see our Terms and Conditions.
Additional general information regarding opt-out from interest-based advertising from companies belonging to the Network Advertising Initiative can be found here, information regarding opting out through the Digital Advertising Alliance can be found here, and opt-out information for individuals across much of the globe can be found here.
2) Postal marketing by other companies We work with data pool companies Epsilon Abacus (registered as Epsilon International UK Ltd), Experian plc, Conexance MD SAS, and Wiland Inc (US customers only). These data pools help retailers to share information on what their customers buy. The participating retailers are active in clothing, collectibles, food & wine, gardening, gadgets & entertainment, health & beauty, household goods, and home interiors categories. This pooled information is analysed to understand consumer's wider buying patterns. From this information, customers are sent tailored postal marketing containing suitable offers from retailers that should be of interest to them based on what they like to buy. We do not share email addresses for the purposes of data pooling. If you do not wish to have your order data with us included in these data pools, you can opt out of 3rd party marketing at any time using the My Settings section of your account, which you can find here: https://spoke-london.com/pages/settings.
If you are in the UK and would like to stop all unsolicited postal communications, we suggest that you register with the Mailing Preference Service (MPS). MPS is a free service set up in 1983 and funded by the direct mail industry to enable consumers to have their names and home addresses in the UK removed from lists used by the industry. It is actively supported by the Royal Mail and all directly involved trade associations and fully supported by the Information Commissioner’s Office (ICO). For more information, or if you wish to register with the MPS, please visit their website at www.mpsonline.org.uk.
III. How we use your information to understand our customers’ wishes and shopping preferences
Our communications are designed to tell you about the benefits we can offer so that you have access to our best deals. We use the information we have about you to tailor the content and try to ensure that the offers are as relevant to you as possible. Under the Data Protection Laws (defined in Section XI), this might qualify as profiling. If you do not wish us to use your data for this purpose, please email us at DPO@spoke-london.com.
IV. How we use your information to improve our service and our products
We use Zendesk as our customer service software platform, which means that, if you raise a customer service ticket with us or return any item, we store your contact and order details in Zendesk. You can learn more about Zendesk's privacy and data protection practices here. If at any time you wish this information to be removed, erased or not used in any such way, please make this clear in the feedback you provide us with, or email us at firstname.lastname@example.org. We may, from time to time, send you a quick survey about your experiences with us or more broadly about your shopping behaviour. We store this information against your profile so we can better understand our customers and use this insight to improve our service and products.
V. Data Processors
SPOKE works with a number of trusted suppliers, agencies and businesses in order to provide you with the highest quality products and services you expect from us e.g. delivery companies, our third party logistics partner, and product technicians amongst others. Some of the categories of third parties with whom we share your data are:Business partners, suppliers and subcontractors for the performance of any contract we enter into with you.
Business partners, suppliers and subcontractors for the performance of any contract we enter into with you.
Advertisers and advertising networks that require the data to select and serve relevant adverts to you;
Analytics and search engine providers that assist us in the improvement and optimisation of our sites;
We may also disclose information about you if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply the terms of any agreement or policy to which we are a party, or to protect the rights, property, or safety of SPOKE, our customers, or others. This may include exchanging information with other companies and organisations for the purposes of fraud protection. The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.
VI. How long we keep your data
If a customer has not visited our website, purchased from us or opened an email from us in the last 18 months, then we will unsubscribe them from our mailing list. If the customer has not purchased for six years we will redact their transactional data. Six years has been selected as this aligns to our requirements for tax purposes.
VII. Your Rights
You have various rights under Data Protection Laws (defined in Section XI) if you are data subjects under those laws. These include:
The right to ask us not to process your personal data for direct marketing purposes, even if you have given consent;
If our processing is based on your consent, the right to withdraw any consent you may have given for our processing of your data – if you exercise this right, we will be required to stop such processing if consent is the sole lawful ground on which we are processing that data;
The right to ask us for access to the data we hold about you and how we use it;
The right to ask us to rectify any data that we hold about you that is inaccurate or incomplete;
The right to ask us to delete your data in certain circumstances;
The right to ask us to restrict our processing of your data in certain circumstances;
The right to object to our processing of your data in certain circumstances;
The right to data portability to electronically move, copy or transfer your personal information in a standard form in certain circumstances.
If applicable, you can exercise any of the rights set out above by contacting DPO@spoke-london.com. In respect of certain of the rights referred to above, we may need more information from you, e.g. to provide further information in order to confirm your identity.
You may also modify your marketing preferences at any time using the My Settings section of your account, found here: https://spoke-london.com/pages/settings
You may also lodge a complaint with the UK data protection regulator, the Information Commissioner, should you be dissatisfied with the way we handle your Personal Data.
We will seek to act in the best interests of our customers and will not abuse our position of data controller. We wish to be as clear and transparent as possible and uphold any requests for data disclosure or amendment as soon as possible. Due to the nature of data and catalogue printing, when an amendment is made to data it may take up to six weeks for it to become effective, although we will do everything possible to ensure this time delay is kept to a minimum.
IX. Disclosure of your information
We never disclose your information except in accordance with this Policy and with all applicable laws relating to the protection of Personal Data, including the EU Data Protection Directive 95/46/EC, the EU General Data Protection Regulation 2016/679, the EU ePrivacy Directive 2002/58/EC as amended by Directive 2009/136/EC, as amended or superseded from time to time, and any national implementing legislation (“Data Protection Laws”).
X. Credit Card Security
XI. Klarna and Sezzle
In order to be able to offer you Klarna's payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.
In order to be able to offer you Sezzle's payment options, we will pass to Sezzle certain aspects of your personal information, such as contact and order details, in order for Sezzle to assess whether you qualify for their payment options and to tailor the payment options for you.
XIII. Your Rights Under California Shine the Light
If you are a California resident and have an established business relationship with us, you can request a notice disclosing the categories of personal information we have shared with third parties for the third parties’ direct marketing purposes during the preceding calendar year. To request a notice, please submit your request to: DPO@spoke-london.com. Please included in your email "Request for California Shine the Light Opt-Out" in the subject line and in the body of your message. Please allow 30 days for a response.
XIV. Do Not Track
XV. Nevada Rights
We do not sell your personal information, but nevertheless we offer an opt out to sales of your data in an overabundance of caution to ensure compliance with Nevada law. Verified requests under Nevada law (NRS 603A) to not make any sale of any covered information we have collected or will collect regarding you may be sent to DPO@spoke-london.com. Please included in your email "Request for Nevada Opt-Out" in the subject line and in the body of your message.
If at any time we make a change to this policy, we will update this page to reflect such change. We may email you to notify you of changes but recommend you check this page periodically to ensure you remain happy with the latest version..
XVII. Questions, Comments and Getting in Touch