A perfectly broken-in jean sits at the summit of mount denim - and we like a challenge.

The trick is to start with a fabric that wears in, not out - so we chose this 12oz stretch-cotton marvel, woven with care and craft by world-renowned Italian denim mill, Candiani.

To break it down, we use an ozone wash that consumes 90% less water than your typical denim treatment - and then we get clever with some magic space lasers* to finish the job.

Premium Italian denim, sustainably softened, and available in three beautiful washes, for a pair of jeans we can all feel good about.

*Technically, this is ‘laser washing’ - but that’s not nearly so fun.

Our stuntman James is 6'1" - seen here wearing a pair of 32" A's with a 32" leg. 

Our Italian Denim is made with 98% Cotton and 2% Elastane.