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SPOKE started with a simple idea: Style is nothing without fit.

A tight crotch, a saggy seat or a crumpled hem will torpedo any look. And a flawless fit demands more size options, so you can fine-tune.


So at SPOKE, we custom finish, in a wild range of sizes, for a fit that’s virtually bespoke.



Our promise is simple: Ridiculously Well Fit, or your money back.

Who are we?

SPOKE was founded by Ben in 2013. In time-honoured tradition, he couldn’t find what he was looking for — so he decided to build it himself.



A man of crushingly normal dimensions, he still found himself visiting the dry cleaner to nip and tuck and finish his clothes. Surely there had to be a better way?…

What are we doing?

About us - what are we doing - size - DT
More Sizes

Fit isn’t rocket science. Small, medium and large are clumsy averages. We hand finish to order, in a vast range of sizes, so we can offer the only size that counts: yours.

Find your Fit

Why are we doing it?

A great fit is the making of a look — and gives you confidence to be the best version of yourself.

On the other hand, poorly-fitting clothes slip to the back of your wardrobe — creating hidden waste in an industry that already consumes too much.

‘Ready to wear’, really isn’t — and truly bespoke is an expensive luxury that takes weeks.

We can do better — there’s a sweet spot in the middle — and at SPOKE, we’re on a mission to find it.

Find your Fit

Where do we do it?

About Us - Where are we doing it
Richmond

At SPOKE we often split the difference — seeking out the sweet spot, the best of both worlds. So Richmond, it turns out, is our spiritual home. Where you can take in a view of the London skyline — from a park full of deer. Where tech mixes it with Victorian gardens. But we’re connected to culture, and plugged into the zeitgeist In a landscape that is timelessly beautiful. Also, there’s an excellent Nando’s.

Heads-up. We don’t have a shop (but we will), this is our head office.

If you need to get in touch — keep scrolling

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