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SPOKE started with a simple idea: Style is nothing without fit.
A tight crotch, a saggy seat or a crumpled hem will torpedo any look.
And a flawless fit demands more size options, so you can fine-tune.
So at SPOKE, we custom finish, in a wild range of sizes, for a fit that’s virtually bespoke.
Our promise is simple: Ridiculously Well Fit, or your money back.
Who are we?
SPOKE was founded by Ben in 2013. In time-honoured tradition, he couldn’t find what he was looking for — so he decided to build it himself.
A man of crushingly normal dimensions, he still found himself visiting the dry cleaner to nip and tuck and finish his clothes. Surely there had to be a better way?…
There was just one catch — he’d never made or sold menswear before. And the dangerous thought ‘how hard can it be?’, will only get you so far. It turns out, it’s really quite hard.
So, he’s spent a decade assembling a crack team of tailoring and e-commerce all-stars and building a portfolio of relationships with some of the best tooled, sustainably run factories in Europe, the near East and Asia.
Today, we stand behind the best-fitting menswear on the planet.
Why are we doing it?
A great fit is the making of a look — and gives you confidence to be the best version of yourself.
On the other hand, poorly-fitting clothes slip the the back of your wardrobe — creating hidden waste in an industry that already consumes too much.
‘Ready to wear’, really isn’t — and truly bespoke is an expensive luxury that takes weeks.
We can do better — there’s a sweet spot in the middle — and at SPOKE, we’re on a mission to find it.
Where do we do it?
At SPOKE we often split the difference — seeking out the sweet spot, the best of both worlds. So Richmond, it turns out, is our spiritual home.
Where you can take in a view of the London skyline — from a park full of deer.
Where tech mixes it with Victorian gardens.
But we’re connected to culture, and plugged into the zeitgeist
In a landscape that is timelessly beautiful. Also, there’s an excellent Nando’s.
Get in touch
Have a specific question
We will get back to you within a working day.
hello@spoke-london.com
Need to talk?
Our Richmond-based Customer Service team are on hand. 9-5 UK time.
+44 (0) 203 735 7814Reviews so good, you'll think we wrote them
(we did not)
Quality Trousers
Great colour, beautiful material and they fit really well. Will definitely be purchasing from you again. Refreshing to choose your size, and they actually come in your size
They properly, properly fit!
They don't just nearly fit, they're not just ok, they properly, properly fit. Other than that, excellent quality trouser; deep pockets, nice attention to detail, I'll definitely be back for more.
The Perfect Fit
I'm 6'6" 200 pounds 35x36 leg. Perfect fit for a tall lean guy with long legs. Never found anything like this before. Loving it!
Just Awesome
Saw the advert on Instagram. They looked great, but you never know with IG. They are fantastic. Fit perfectly, the fabric is so soft. Now I can’t take them off as they are too nice. Going to order more today. Thank you you guys for such great, prompt service.
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