For a lot of men, clothes shopping is a traumatic experience that typicallyends in failure.

We’re going to fix this.

We give you the choices you care about - sizes, colours, fabrics - and we take away the ones you don’t. Rather than ten styles, each with a more ludicrous name than the last, we perfect one definitive product, fine tuned to flatter the modern British man.

Delivery is free. So are returns. We spared you the fitting - we’re not going to ruin it by sending you to the post office. We’ve arranged convenient drop-off and pickup alternatives. And we’ll refund any item, and time, any reason.